Ep. 12: Global Success on a Minimal Budget
Melanie Rowland Shares the Story of Lilydale Films and Flunk
Our twelfth episode of We Interrupt This Broadcast is live!
Listen to Episode 12 on Spotify, YouTube or Apple Podcasts.
In this episode, Melanie Rowland, co-founder of Lilydale Films, shares how she and her business partner have built a successful independent production company that is totally sustainable, without relying on streamers or broadcasters to greenlight them.
They’ve created seven series, six feature films, and built a loyal audience with no investors, meaning all revenue flows directly to them.
Their flagship show, Flunk, has garnered over 200 million views globally to date, all while operating on a minimal budget. In this episode Melanie discusses Lilydale’s unique approach to self-funding, building community engagement, optimising for YouTube’s algorithm, and creating new content within their highly engaged niche.
Listen to this episode if you are interested in:
How to build a sustainable production company in the new media landscape.
How to build and grow a story universe.
Gaining insights into how to have a truly audience centric approach to screen storytelling
Understanding sustainable revenue streams that don’t rely on traditional gatekeepers.
Being inspired to create high quality on a low budget.
Exploring business models that leverage You Tube, social media and direct-to-audience.
Follow Melanie and her work
Social Media
LinkedIn: https://www.linkedin.com/in/melanie-rowland-producer/
Instagram: https://www.instagram.com/flunkseries/
Facebook: https://www.facebook.com/FLUNKSERIES
You Tube:: https://www.youtube.com/flunkseries
Website
Watch Flunk here:
Website: https://www.flunk.com.au
YouTube: https://www.youtube.com/flunkseries
This Deep Dive interview is hosted by Julie Eckersley, and proudly brought to you by CrewHQ & Expanding Media.
If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!