Ep. 9: Our Changing Media Landscape
Amanda Lotz on the power of niches and what motivates audiences to consume content
Our ninth episode of We Interrupt This Broadcast is live!
Listen to Episode 9 on Spotify, YouTube or Apple Podcasts.
In this episode, we speak with media scholar, professor, and industry consultant Amanda Lotz, whose expertise includes media industries, internet distribution, the future of television, and the business of media.
She discusses the evolution of media, focusing on the shift from scarcity to abundance in content availability and its implications for audience behaviour.
Listen to this episode if you're interested in:
What motivates audiences to consume content
Why fragmented audiences mean that cultural moments are no longer shared as widely
Why data shouldn't dictate creative decisions
The power of niche audiences
How to future-proof your work in an ever-changing industry
Follow Amanda and her work:
https://www.amandalotz.com/
https://www.qut.edu.au/about/our-people/academic-profiles/amanda.lotz
Book: Media Industries in the Digital Age
https://www.politybooks.com/bookdetail?book_slug=media-industries-in-the-digital-age-how-media-businesses-work-today--9781509565900
Book: After Mass Media: Storytelling for Microaudiences in the 21st Century https://nyupress.org/9781479833900/after-mass-media/
Australian Screen Stories Viewing Report survey [2023]
Part 1: Watching Series and Movies in the 21st Century - https://eprints.qut.edu.au/238930/
Part 2: Streaming Behaviour and Content Discovery - https://eprints.qut.edu.au/239388/
Part 3: Viewing Practices - https://eprints.qut.edu.au/241538/1/ASSVR_Part3.pdf
Part 4: Why We Watch What We Watch - https://eprints.qut.edu.au/242476/
This Deep Dive interview is hosted by Julie Eckersley, and proudly brought to you by Screen Vixens, CrewHQ & Expanding Media.